Athletic Brewing

Listen… I love a pun. I love playing with words. I love a double entendre. So when crafting a message for Athletic Brewing’s fantastic zero-proof beer, the chance to play with the word “proof” was too tempting to pass up.

On the heels of study after study reminding us that alcohol is pretty terrible for our health (why do those egghead scientists have to ruin everything?), more Americans are drinking less. Athletic is perfectly positioned for that cultural shift.

They make a great-tasting non-alcoholic beer that doesn’t require an explanation, an apology, or a defensive little speech about why you’re not drinking.

Just great taste. No proof required.